We work together and collaborate with you to establish and agree on determining these five areas to give our work clear direction.
Objectives
are the most general direction of the effort, e.g.: “Increase sales over the next 5 years”.
Goals
are quantified objectives, e.g.: “Increase sales by 25% per quarter in all divisions over the next 20 quarters”.
Strategy
is WHAT we’re going to do to achieve our goal(s).
Tactics
are HOW we’re going to execute our strategy.
Creative Execution
is making the tools to fulfill our tactical plan.
It’s that simple.